The Story of 440 Equine and Get There Fast

Where It Started

Before there was 440 Equine, there were long days, tired horses, and too many half-empty supplement tubs that didn’t make much difference. Dr. Collin Howard saw the same pattern in barns and vet calls across the country: good horses working hard, running out of gas before they should.

“Every barn had a shelf of stuff, but nobody felt confident any of it actually worked.”
Dr. Collin Howard

That’s when he and longtime friend Jeff Strange started comparing notes. It wasn’t about starting a company. It was about solving a problem they both saw every day.

The Goal Was Simple

They wanted a formula that horses would actually benefit from. One scoop, twice a day, that supported joint comfort, recovery, and gut balance. Something real-world horsemen could trust without a shelf full of confusing products.

“The scoop size is a two-ounce scoop, which happens to be smaller than a lot of our competitors... as far as dosing, we’re talking about an adult horse, average size. So it’s going to be one scoop, twice a day.”
Dr. Collin Howard

They tested, adjusted, and tested again. Not in a lab, but in the barn, on horses that actually earn their keep. That’s how Get There Fast was born. One formula that works. No filler. No fluff.

Word spread quickly from barn to barn. Riders noticed their horses finishing runs stronger, staying on their feed, and feeling better at the end of the week than they did at the start. Trainers who had tried everything else kept coming back because the results spoke for themselves. That steady word-of-mouth growth is what turned a simple idea into 440 Equine.

What 440 Equine Stands For

• Straight talk. If it’s not useful, it’s not in the bucket.
• Real testing. Every blend was proven on real horses, not just paper studies.
• Consistency. One scoop twice a day, results you can see and feel.

Because this business started from the ground up, 440 Equine still runs that way. Collin and Jeff answer the phone, pack the orders, and know what it’s like to muck a stall before breakfast. (Meet the crew on the Team page.)

More Than Just a Product

Get There Fast isn’t about making horses run faster. It’s about helping them feel better faster, so they can work longer, stay sound, and enjoy the job. That’s what keeps 440 Equine focused on results that matter, sound horses and satisfied owners.

Learn what’s inside and how it works on the Product Details page